United Way Campaign - "Beating Up"

An ad campaign for United Way of Southern Nevada's After-school Treatment Program. A worthy cause for kids who need help. Once again we were named the winners of the Apollo Awards competition held by the Las Vegas Review Journal and the United Way of Southern Nevada. A competition that my creative partner and brilliant copy writer (Michael Horvath) and I won two of the three years we entered. Selfishly, it gave us great joy to prove our meddle against the largest firms in town, who often put their top creative teams on the competition. But truthfully, the biggest source of pride we took from the opportunity was the chance to make a difference and the donations we were able to help raise for the United Way and its needed programs.