Accomplished marketing director + creative director + brand marketing strategist with over twenty years of experience successfully planning, directing and executing B2B + B2C integrated brand and product marketing strategies, campaigns and brand-forward solutions for luxury and commercial real estate, hospitality, technology, casino gaming, amusement, software, education, entertainment, retail, non-profit, OEM and AEC companies.
• Expertise in brand development, creative direction, brand + product positioning and brand storytelling
• Strategic, analytical marketer with a track record of distilling technical details into competitive advantages and market opportunities
• Proven team leader and collaborative team player with a range of accomplished experience in: team building, digital + print advertising, art direction, copy writing, public relations, social media, content marketing, media planning, lead generation, integrated marketing strategy (planning, direction and execution), project + financial management, and external agency management
• Hands-on brand leadership, vision and a big-picture perspective focused on driving revenue, cultivating brand affinity and building long-term brand equity
• Strategic, analytical marketer with a track record of distilling technical details into competitive advantages and market opportunities
• Proven team leader and collaborative team player with a range of accomplished experience in: team building, digital + print advertising, art direction, copy writing, public relations, social media, content marketing, media planning, lead generation, integrated marketing strategy (planning, direction and execution), project + financial management, and external agency management
• Hands-on brand leadership, vision and a big-picture perspective focused on driving revenue, cultivating brand affinity and building long-term brand equity
Experience
Marketing Director + Creative Lead
Institutional Property Advisors, Phoenix, AZ, 2017-Current
Institutional Property Advisors, Phoenix, AZ, 2017-Current
Creative Director + Brand Strategist
Tikka Brand Creative, Phoenix, AZ, 2013-2017
Tikka Brand Creative, Phoenix, AZ, 2013-2017
Creative Director
Fast Vertical, Anthem, AZ, 2015-2017
Fast Vertical, Anthem, AZ, 2015-2017
Creative Director
Parker Madison, Tempe, AZ, 2014-2015
Parker Madison, Tempe, AZ, 2014-2015
Director of Marketing + Creative Director
Trump International Hotel & Tower Toronto, Toronto, ON, 2003-2013
Trump International Hotel & Tower Toronto, Toronto, ON, 2003-2013
Creative Director + Brand Strategist
Gamble Group LLC | Strategic Advertising Design, Toronto, ON + Phoenix, AZ, 1999-2003
Gamble Group LLC | Strategic Advertising Design, Toronto, ON + Phoenix, AZ, 1999-2003
Art Director + Account Planner
Sidra Kain Advertising & Public Relations, Las Vegas, NV, 1995-1999
Sidra Kain Advertising & Public Relations, Las Vegas, NV, 1995-1999
Marketing Coordinator
W.E. Group Architects & Planners, Portland, OR, 1994-1995
W.E. Group Architects & Planners, Portland, OR, 1994-1995
Assistant Director of Marketing (1993-1994)
Advertising Coordinator (1992-1993)
Sight & Sound Distributing Co., Wilsonville, OR, 1992-1994
Advertising Coordinator (1992-1993)
Sight & Sound Distributing Co., Wilsonville, OR, 1992-1994
Education
Master of Business Administration (MBA): Marketing, Leadership & Finance
Southern Utah University, Cedar City, UT | April 2022
Southern Utah University, Cedar City, UT | April 2022
B.S., Business Administration: Marketing and Management
University of Oregon, Eugene, OR (Go Ducks!)
University of Oregon, Eugene, OR (Go Ducks!)
Skills
Adobe CC (Mac+PC): InDesign, Illustrator, Photoshop, Acrobat, Dreamweaver, Premiere; Microsoft Office: Excel, Outlook, PowerPoint, Word, Project; CRM/CMS + Social Media: Salesforce, Hubspot, HootSuite; Digital: HTML/E-mail Design; Print Production: Offset + Digital CMYK; SEM/SEO: Google Analytics + Ads
Awards
(6) Ad Club/Ad Fed Awards, (5) IAFE Awards, (4) Summit Creative Awards, (3) Apollo Awards (LVRJ), Brass Ring Award (IAAPA), Bronze Quill Award (IABC)
Clients
A&D Scenery, Adina Zak, Realtor, Binion’s, Brava!, Brigadier Pipelines, Canyon Pipeline, CashCode, Centuri Construction Group, Inc., CIIS, Circus Circus, Clark County Fair, Ed Bernstein, ETTI, Fast Vertical, FCI Environmental, Hard Rock Hotel & Casino, Harrah’s Las Vegas, Hebrew Academy, HHLT, JCM, John Sellers Realty, JVL, Kaercher Insurance, Las Vegas Chamber of Commerce, Lawyers on Call, Madison Communities, Meridian Powerline, Mikohn Gaming, Muzik Factory, National Powerline, NPL Construction Co., NPL Canada, PageMasters, Parker Madison, Pei Wei, P.F. Chang’s, PsychCorp / Harcourt Assessment, Quartz Crystal Spa, Radiall, Rulebase, Spartan Health Foods, Southern Nevada Water Authority, Star7, Station Casinos, STOCK Restaurant & Bar, Trump Residences Toronto, United Way of Southern Nevada and Zeus Oncology Fund (ZOF)