United Way Campaign - "Ignorance has a cure."
Sometimes the concept, design and copy all come together perfectly and cause action by readers who see it. In an advertising competition sponsored by the United Way of Southern Nevada and the Las Vegas Review Journal, our small firm beat out some of the largest firms in Las Vegas (including R&R) to be named the Apollo Award Winner. This ad also won a Gold Summit Award. This ad alone generated a single donation of $10,000 from an anonymous donor. While the awards were nice, that donation alone, is what will always stick with us. Proof that non-profit advertising done right CAN make a difference. Kudos to Michael Horvath and his (as usual) brilliant copywriting!