Trump Toronto - Advertorials (2008)
Selection of advertorials (now called "content marketing") from 2008 that I commissioned, directed and edited for Trump Toronto that ran in Canada's Globe and Mail. These advertorials were very successful to the continued positive growth of the property's press coverage and towards keeping prospective buyers interested in the project, as well as drawing in new prospects. At this point in time, newspapers were just starting to take some of these special editions online (PDF format only in 2008).