Marketing Director + Creative Director + Brand Strategist | Phoenix, AZ
P.F. Chang's - Global Brand Guidelines
In 2014, I was brought in by PFCB CD Jereme Clymer to create a brand guidelines book for their newly refreshed brand look for P.F. Chang's, a lighter and more vibrant direction. Within that book, I also had the opportunity to put together a few ad concept templates that I have still seen used by international P.F. Chang's locations two year later. It was a great project to be a part of and many kudos to the work the PFCB team has done since. And I have to give a huge credit to the beautiful watercolor work on the cover to Kari Tuttle!