Marketing Director + Creative Director + Brand Strategist | Phoenix, AZ
Pei Wei Global Brand Guidelines
In 2014 I was brought in by PFCB to help design a new brand guidelines book for their recently brand refreshed fast casual restaurant Pei Wei. This book was designed to provide clear brand guidelines for their international and airport locations, of which, many are franchised. It was a great experience working the PFCB team and it has been a pleasure to watch the brand evolve in the time since.