Marketing Director + Creative Director + Brand Strategist | Phoenix, AZ
JVL - Print Campaign
In 1999, JVL released their third-generation Concorde 3 touchscreen countertop amusement game. Looking to expand into venues outside the amusement industry, the campaign took on a much more playful and a little bit less controversial tone. In an effort to help unseat the longtime market leader share, prices were dropped slightly and financing options offered.