IPA Student Housing - 2022 Ad

Sometimes, an idea pops into your head that you feel captures the spirt of your team, your team leader (a renowned fist-bumper) and the way that our team works with like-minded clients in our industry. Unfortunately, this ad was rejected by our corporate marketing team. So, we had to change it to the 2nd ad shown here. I certainly have my opinions about what makes advertising memorable and effective: sometimes it takes a little boundary pushing to connect with your audience. But, I'm also aware that being a brand steward has its own challenges. No hurt feelings, and onto the next concept!