CashCode Modular Trade Show Booth Re-imagined

After initial success re-branding CashCode in print and advertising collateral, I tackled redesigning CashCode's outdated modular panel exhibit booth (bottom image). As the booth expense had already been incurred, I was limited to working with the existing panel structure. I reconfigured the existing setup to form a triangular structure that could be adapted from 20x20 booth sizes up to 20x40. We added Formica company color matching blue and metallic panels with vinyl lettering and backlit graphics of photos we shot with Greg Preston in Las Vegas and a new design theme to highlight CashCode's growing line of bill validators. The booth was a great success all around and was used by the company for many years by simply updating panels with new images and vinyl lettering as new products were introduced.