Marketing Director + Creative Director + Brand Strategist | Phoenix, AZ
CashCode - Stationery Package
As part of the process of re-branding the Toronto-based bill validator manufacturer CashCode, I developed a new stationery package for them that included business cards, letterhead, #10, accounting and catalog envelopes, thank you cards, stickers, PowerPoint and proposal templates and many other branded office items.
Although we weren't able to convince the client to change their logo, I was able to tighten up the logo a bit, revised the text to a darker shade of blue (Blue 072) and changed the logo-mark to a metallic silver (PMS 8180). I also modified the font and typography style being used by the company to better reflect their culture of innovation. This was one of my first major re-branding projects earlier in my career and one I will always look back on fondly. The work we did helped to elevate CashCode to the "big-leagues" and really helped to set the brand ground-work for their success that followed.