Marketing Director + Creative Director + Brand Strategist | Phoenix, AZ
CashCode - "Innovation" Trade Print Campaign
Bill validator manufacturer CashCode were utilizing former USSR scientists to develop and improve upon existing bill validator technology. Because of their unique approach to the science of bill validation, these "rocket scientists" created products that were better than the industry standard. So, rather than focus simply on the technology alone, we embraced their background and heritage and we gave CashCode a personality that resonated with buyers and in process, also upset the competition. This award-winning campaign put CashCode on the map and helped drive exponential sales in the coming years. Sales grew from $250,000 in 1996 to over $25 million by 2003. The ads were intentionally designed at 2/3 page size to maximize our placement budget and squeeze out a few more magazine insertions for our client.