Marketing Director + Creative Director + Brand Strategist | Phoenix, AZ
CashCode - "Be inFront" Print Campaign
With the launch of a new product line named Front Load bill validator primarily for gaming applications, we decided to take CashCode in a slightly more technical direction focused on product innovations to emphasize their technological superiority over competing products. What made these products unique were the way that country-specific currency validation could be accomplished simply by changing the sensor pak. At the time, competing products were made from top to bottom specifically to each country's currency. CashCode changed that by making a single bill validator capable of being used in many different countries, should the OEM choose to ship their products to new locations or countries. This was an extremely important feature for European customers in particular. These ads were printed with metallic silver ink when ran in gaming publications.