Cancer Treatment Centers of America - Proposed OOH

We were asked to pitch for a specific campaign for Cancer Treatment Centers of America in Goodyear, AZ. Part of the brief was to present CTCA as a destination for cancer treatment in other cities across the West, as well, an OOH board that was positioned near a competitor on I-10 in Phoenix. It came down to two agencies, and needless to say, we did not get the work. Regardless, the background work we did and resulting proposed creative I felt very strong about and I think we could have done quite a nice, effective campaign for them.